Social Media Marketing

Social media is a staple of modern life. It is so enmeshed in the way that we communicate that companies have little choice but to engage social media as part of their marketing strategy. Before implementing any social media strategies, you should take the time to understand the benefits as well as the risks of using different social media platforms to reach current and potential customers. This course covers how to effectively use social media platforms for marketing purposes. Learners will explore creating campaigns, engaging with audiences, and measuring social media success.